<p>As Microsoft recently cut support for Twitter as a part of its DMC or Digital Marketing Center, specifically for its &#8220;Smart Campaigns&#8221; program which leverages social network engagement within its Microsoft Advertising platform.</p>
<p><img class="alignnone size-full wp-image-2090" src="https://www.wincert.net/wp-content/uploads/2017/04/microsoft_building.jpg" alt="" width="640" height="480" /></p>
<p>The reason for Microsoft dropping support could be related to Twitter&#8217;s recent v1.1 API and V2 Enterprise licensing price changes which would cost a company over $40,000 per month. It appears that for Microsoft, Twitter&#8217;s user base is not worth the API licensing increase.</p>
<p>And while Microsoft was rather subtle about this change announcing its <a href="https://help.ads.microsoft.com/apex/index/3/en/60085" target="_blank" rel="noopener">help.ads.microsoft.com</a> page, Twitter CEO Elon Musk instantly accused Microsoft of illegally training using Twitter data and also threatened the Redmond giant with a lawsuit.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">They trained illegally using Twitter data. Lawsuit time.</p>
<p>&mdash; Elon Musk (@elonmusk) <a href="https://twitter.com/elonmusk/status/1648784955655192577?ref_src=twsrc%5Etfw">April 19, 2023</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Following his initial accusatory tweet, Musk also responded to one Twitter user show asked about the platform&#8217;s long-term plan following an API price change which could possibly kill traffic to Twitter itself from outside sources. Musk said that he&#8217;s open to ideas, but ripping off the Twitter database, demonetizing it by removing ads, and then selling Twitter data to other parties is not a winning solution.</p>
<p>So far, Musk has only threatened Microsoft with a lawsuit via Twitter, but with the API price hike, other companies have also cut the use of Twitter&#8217;s expensive APIs licensing including the National Weather Service and Intercom.</p>
<p>Microsoft&#8217;s advertising platform will still be leveraging audiences from other social media platforms like Facebook, Instagram, and LinkedIn.</p>