As Windows 10 nears its end-of-support date on October 14, 2025, millions of users are left weighing their options. Despite growing frustration, Microsoft is urging users to transition to Windows 11, a move hindered by strict hardware requirements that many older PCs can’t meet.
To ease the blow, Microsoft will offer extended security updates (ESU) for Windows 10, but there’s a catch. Users can either sync settings to the cloud via a Microsoft Account, redeem 1,000 Microsoft Rewards points, or pay $30 per year. This comes after public pressure, especially from consumer advocacy group PIRG, which argues the plan doesn’t go far enough.
According to PIRG’s Lucas Rockett Gutterman, the update strategy may still leave hundreds of millions of PCs behind, potentially leading to a surge in electronic waste. PIRG calls for more inclusive support and looser upgrade requirements for Windows 11. Meanwhile, alternatives are gaining attention. A grassroots initiative dubbed End of 10 is encouraging users to abandon Windows altogether in favor of Linux, citing privacy, performance, and sustainability.
While Windows 11 adoption is gradually growing, nearing parity with Windows 10 in market share, many users remain unconvinced. Critics point to system bloat, forced updates, and Microsoft’s emphasis on AI-driven features like Copilot+ and Windows Recall as reasons for skepticism.
Ultimately, Microsoft appears focused on pushing new hardware and software ecosystems, while many users just want continued support for devices that still work. Whether they upgrade, pay for ESU, or switch to Linux, the clock is ticking for Windows 10.