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Microsoft wants to know why users choose Chrome over Edge browser

Microsoft is eager to know why Windows 10 users are constantly rejecting their browser Microsoft Edge. A homemade Edge browser comes pre-installed with Windows 10 but ends up being unused for most users of this operating system.

For that reason, in Windows 10 v1809 the company is asking users what is causing them to switch to Google Chrome over Microsoft Edge browser. Windows 10 version 1809 introduced many improvements for Microsoft Edge which include:

Media Autoplay
You can now prevent sites to automatically play media which can be very annoying.

Reading view

You are now able to highlight a few important lines that help you digest the crux of the issue.

Dictionary support
Users can now look up definitions for keywords in Reading View, Books and PDF documents.

Redesigned Consent Menu box
There is a new streamlined notification appearing when the Edge asks you to save password or card information.

Adjusting Text Size
The Text options in Reading View now has an option to show wider spacing between letters. Page theme now allows you to change the background color for improved readability.

Refreshed Menus, Settings Interface, Fluent Design, and User Interface

Edge settings were getting cluttered with too many options available under a single window. With this update, the settings section will become easier to navigate. Commonly user actions will be organized into groups with icons and keyboard shortcuts for a quicker access. Moreover, users will now be able to customize which icons should appear in the Edge toolbar. All bookmarks, history, and downloads will now reside under redesigned HUB menu.

Microsoft is trying really hard to transmute Edge into a superior browser but users still consider it inferior over Google Chrome.

Netmarketshare stats show devastating stats for Microsoft Edge which is holding only 4.32% of market share, while Chrome dominates with 62.52% of market share.

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