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In order to assess performance and improve tactics, a best digital marketing company in Dehradun uses analytics. The data shows which campaigns are most effective and where adjustments may be made. All measures are important, from social media interaction to website traffic. Marketing budgets are used effectively thanks to analytics. It is also useful for forecasting consumer behavior and trends. Marketing is a guessing game without analytics. It makes use of data-driven decision-making in every aspect of its operation.