Posted 6 hours ago6 hr Despite growing environmental awareness and criticism over plastic use, the bottled water market continues to see strong growth, especially in health-conscious and urban populations. Brands are now under pressure to invest in biodegradable packaging, water source transparency, and carbon-neutral operations. With competition intensifying and consumer trust becoming more critical, how are companies staying relevant while addressing climate concerns? Is the shift toward sustainability authentic—or just greenwashing?
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